Philadelphia, PA's latest and greatest rising alternative pop rapper, Mills, released his single "Hit My Dance" just a few days ago on May 8, 2023. The track gained major traction immediately, accumulating more than 2,000 presaves, 10,000 initial saves, and 60,000 streams on Spotify alone within the first 24 hours of its release. In addition to massive success in streaming, Mills has developed a dedicated fanbase on TikTok, which boosted "Hit My Dance" with more than a million likes and 10,000,000 views on the day of the song's release.
Pulling from aspects of hip-hop, pop, trap, and emo, Mills is perfect for fans of Jack Harlow, Juice WRLD, and BabyTron. "Hit My Dance" might be slightly off the beaten path, but it's right on the pulse of emerging musical trends. The simultaneously emotive and party-perfect single feels versatile not only in its delivery but also in its instrumentation (an eclectic blend of quirky synths and trap beats). Mills demonstrates meticulous attention to detail through his incorporation of multiple layers of synths, with a funky line sitting at the top of the mix and a second, nuanced part that mimics a horn section.
The lyrics of "Hit My Dance" further add to the uniqueness of the song, being another layer that typically lends itself to a very specific genre. Mills, however, defies any one label with his music while maintaining the energy and universal appeal of a classic club banger. Backing vocals and effects on the recordings keep listeners on their toes and add a sense of fullness during high impact moments.
Beyond his innovative approach to music-making, Mills stimulates fans with accompanying visualizers, many of which interweave cartoon animations, films, and other video clips into exciting compilations. The artist truly understands his craft, from creation processes to post-release and marketing techniques. "Hit My Dance" foreshadows a bright future as a leader in a new, rising, internet-driven music scene.
Check out "Hit My Dance" below and see all the latest Mills content via his Instagram and TikTok: @jvdenmills
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